Zones Inc. is located in suburban Auburn near the SuperMall. Management implemented a strong CTR program for its 530 employees that aggressively centers on carpooling incentives and opportunities. The program achieved a 27% carpool rate with a 64% drive alone rate. This is impressive as the site offers ample free parking.

Every employee who carpools at least half of each month receives a $20.00 subsidy in the form of a prepaid gas card. Bikers and walkers are also eligible for a $20.00 monthly incentive. Transit riders can opt for a $30.00 voucher or ORCA card. Teleworking is offered as well.

The support and direction provided by management for trip reduction efforts results in an award winning program as part of the company culture.

*Some definitions: An "ETC" is the staff-level employee transportation coordinator responsible for the daily administration of the transportation program. "SOV" stands for single-occupant vehicle, and "CTR" for commute trip reduction.