The cornerstone of a company devoted to innovation with the foundation of strong management support, is the key to the outstanding results for Bellevue’s drugstore.com in the arena of trip reduction. The motivation to save resources and to promote employee involvement came directly from the executive leadership. Innovative incentive programs were developed to get employees to make the switch to a different method of commuting to work. The company moved from a more suburban location with free parking to a site requiring leased parking. The new site is located a block from a large park and ride with frequent transit service to and from downtown Seattle. For several years, the company provided subsidized parking and monthly bus passes with a co-pay for the employee to share in the costs of the parking. When management was shown the cost comparison between providing a free Flexpass for employees and the costs for paying for the parking, an "aha!" moment was born. This action jumpstarted a new program to have employees pay for their own parking or be paid by the company to commute by bus, carpool, walking or biking. This shift in thinking was put in action and now results in more than half of the employees using alternative forms of commuting. One of the great incentives offered to employees is drugstore.com credits!

*Some definitions: An "ETC" is the staff-level employee transportation coordinator responsible for the daily administration of the transportation program. "SOV" stands for single-occupant vehicle, and "CTR" for commute trip reduction.