Listen
to one of the ads featuring this winner!
(Produced and broadcast by KUOW.)
Promotion, broad support
of options spell success
With more than 42 million customers, Verizon Wireless leads the telecommunications
industry with high quality products and services and the countrys
most reliable wireless communications network. Verizon Wireless has
been at the head of the pack when it comes to alternative commute options
too, and has earned a 2004 Commuter Challenge Diamond Award for Organizational
Leadership.
Since 1995, Verizon Wireless employees have had
a variety of options when it comes to leaving their cars at home. Those
with access to nearby transit routes can receive a fully subsidized
FlexPass for use on buses. Employees who join vanpools receive $50 per
month toward their vanpool fares and for those who carpool, telework,
ride a motorcycle or bicycle, or get dropped off, a $25 monthly subsidy
is provided.
Limited bus service and the 24/7 shift nature of
the telecommunications business pose challenges for employee transportation
coordinator Kun Hae Pak. But because employees can utilize virtually
any alternative mode and receive some level of subsidy, Verizon Wireless
has been able to make its state CTR goals. "Kun Hae works really
hard to resolve commute issues for her employees," says Debbie
Jaksich of King County Metro. "Her longevity with the company and
in handling the CTR program has proved to be priceless."
Each year, Verizon conducts a FlexPass "kick-off"
beginning with the distribution of the passes as well as a two-day transportation
fair to educate employees on the vast array of options available to
them through Verizon Wireless program. New employees also are
informed of all their commute options from their first day on the job
through its new hire training classes.
"Grid locked traffic and high gas prices are
on the minds of most commuters, so we are very excited and proud as
a company to provide alternatives for our employees," Pak says.
"The commute trip reduction program at Verizon improves the quality
of life for our employees and has significantly enhanced morale."
Management continues to show its support for the
CTR program by providing funding for the free FlexPasses and other alternative
mode subsidies. Verizon Wireless ultimate goal is to have 100%
of its employees choosing alternatives to driving alone. Until that
day comes, the company is committed to promoting commute trip reduction
at every level and providing options that fit every schedule and circumstance.
According to Pak, "The company sees this as corporate citizenship
at its best and the right thing to do for our environment and our community."
Commute Program
Transit, carpool and vanpool subsidy
Work options and non-motorized mode incentives
Guaranteed Ride Home
Internal ride match service
Reserved priority HOV parking
Bicycle parking
Showers and lockers
Telework, flextime and compressed workweek
*Some definitions: An "ETC" is the staff-level
employee transportation coordinator responsible for the daily administration
of the transportation program. "SOV" stands for single-occupant
vehicle, and "CTR" for commute trip reduction.
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