| Diamond Awards event
highlights success of CTR programs Keynoter Bob Drewel praises "the real leaders" |
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Thirteen local organizations and four individuals set the standard for increasing mobility in King County last year. The 2003 Diamond Award winners implemented a variety of innovative programs to reduce commute trips, including incentives for motivating employees to carpool or vanpool, work compressed schedules, telework and ride the bus. Winners were selected from nearly 600 work sites affected by the 1991 Commute Trip Reduction Law and other voluntary programs. Commuter Challenge named 125 of these work sites “Pacesetters” for commitment to reducing commute trips. Bob Drewel, executive director of the Puget Sound Regional Council, delivered the keynote address to the winners and guests at the breakfast ceremony on March 16, 2004. Drewel congratulated the winners for being real leaders in a transportation success story in Washington state, and noted that he found the Diamond Awards campaign slogan, “Leaders see solutions… where others see only problems” particularly fitting, given the political climate and planning efforts for the future of the Puget Sound region. “Talking is important, negotiating is important, making sure everyone is heard is necessary. Flawless planning and research are vital; gathering stakeholders around the same regional table is invaluable,” Drewel said. “But it takes leadership to envision solutions that work and to implement them.” Stephen Gerritson, Commuter Challenge’s new executive director, introduced the representatives from each of the winning organizations and provided a brief summary of their CTR programs for the audience. Interviews with keynote speaker Bob Drewel and several Diamond Award winners are available on the Commuter Challenge web site. This year’s advertising campaign includes more than 320 radio spots aired in a four-week period on KIRO 710 AM, KOMO 1000 AM and public radio KUOW 94.9 FM, directing listeners to www.TheWinners.com. The campaign message and recognition of the winners are also being promoted through public relations and direct mail efforts. An electronic version
of this newsletter is online at www.CommuterChallenge.org.
The web version also features: |
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