- CEO*: Larry Neilson, Senior Director-Real
Estate and Facilities
- ETC: Bob Kaplan, Commute Program
Administrator
Unique software
program helps employees share the ride
With more than 10,000
employees at its corporate headquarters in
Redmond, this software developer has taken on the
huge task of encouraging its large population to
share the ride to work. One of the biggest
hurdles to overcome was being able to coordinate
the many employees who want to be matched for
carpools and/or vanpools. Another problem was
employee schedules, which can change on a daily
basis.
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Microsoft's
Bob Kaplan, Commute Program
Administrator, and Mary Dixon, Manager of
Real Estate and Facilities, accept a
Diamond Award for the company's
ridesharing efforts. |
So what does the world's largest computer
software developer do? It writes a software
program called RideShare to address the unique
needs of Microsoft employees, based on a mapping
system that matches employees by their origin and
destination addresses. This ridematch program is
available to employees on the Microsoft intranet.
If an employee is looking for a carpool, he
simply enters his address and work hours and a
map pops up of employees, carpools, and vanpools
that might match the employee's needs. The
ridematch site is also an excellent way to
promote the entire Microsoft CTR program.
Employees are reminded daily of the commute
choices they have and notified of any changes to
program elements.
In addition to the RideShare site, the
Microsoft Commute Program has a website on the
intranet. Employees simply type
commute into their web browser and up
pops information on transit, carpooling,
vanpooling, shuttle services, the guaranteed ride
home program, bicycle and pedestrian facilities,
and even congestion information.
Added bus trips
cover flexible hours
All employees receive a FlexPass, which covers
bus travel on King County Metro. Employees coming
from Snohomish County also receive $21 per month
towards a Community Transit pass. Microsoft
employees are notorious for the hours they put in
at work, and a lack of transit service in the
evening prevented many employees from taking
advantage of the passes. So Bob Kaplan, Commute
Program Administrator, worked with King County
Metro and succeeded in having bus trips added to
help accommodate the wide range of work hours.
Initially Microsoft subsidized the additional
trips, some of which travel through the Microsoft
campus. When ridership reached an agreed upon
level, King County Metro resumed responsibility
for the cost of the service.
Microsoft also operates a fleet of shuttle
vehicles to accommodate employees who get off at
nearby park and ride lots or who need to travel
around campus or to the other Microsoft sites The
shuttles run on fixed schedules as well as being
available on demand.
Kaplan promotes ridesharing constantly via
e-mail and the web site. It is part of a new
employee orientation and mentioned throughout the
year in newsletters, brochures, and other
promotions. Management obviously supports
CTR, says Kaplan. They put a lot of
time and resources into developing the commute
program, including the RideShare program and the
shuttle service. They realize it's good
business.
Commuting
program
- RideShare program on the web
- Fully subsidized FlexPass for
King County Metro transit
- $21 per month for Community
Transit Pass
- $57.50 per month vanpool subsidy
- Shuttle service
- Guaranteed ride home, reserved
via the web
- Additional transit service paid
for by company
- Flextime
Results
Based on an April 1997 sample survey
of over 10,000 employees at Microsoft
Corporate Campus in Redmond, about 6%
take the bus, nearly 16% carpool or
vanpool, and about 3% bicycle or walk to
work.
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*Some definitions:
An ETC is the staff-level employee
transportation coordinator responsible for the
daily administration of the transportation
program; PM is the transportation
program manager; and CEO refers to
the top management-level person at the worksite.
SOV stands for single-occupant
vehicle, and CTR for commute trip
reduction.
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