Management made the decision to charge day-shift employees a parking fee of $30 per month and evening-shift employees $15 per month. We wanted to encourage employees who drive alone to work to try carpooling or vanpooling, says Fife. As with all hospitals, parking remained free for the night-shift due to safety concerns. For a small hospital, charging employees to park was a gutsy move. Qualified staff are in short supply and employees were not pleased with the decision. The hospital worked hard to appease the situation. Even though transit service to Swedish/Ballard is infrequent, and riding the bus is not an alternative for many staff members, all employees are given a fully subsidized FlexPass. We made a point of giving the FlexPass to employees who usually drive alone to work, explains Karen Lee Kimber, employee transportation coordinator. We wanted them to have the option of taking the bus to work if the need arose. Ridesharing promoted as
alternative Undaunted, Kimber's next goal is to form some vanpools. Because of the number of riders needed, this is more difficult than forming carpools. So, Kimber has joined forces with other ETCs through the Interbay Network Group. ETCs from nine organizations in the Ballard area have signed up with King County Metro's Rideshare Plus for assistance in forming carpools and vanpools. We will subsidize the vanpools 100%, says Kimber. All we have to do is help our employees match up with other employees in the area.
*Some definitions: An ETC is the staff-level employee transportation coordinator responsible for the daily administration of the transportation program; PM is the transportation program manager; and CEO refers to the top management-level person at the worksite. SOV stands for single-occupant vehicle, and CTR for commute trip reduction. |