Case
study:
Washington Mutual
Telework
Bank, appraisal department
40
district appraisal offices in 38 states
Eliminated rental
charges and cubicle occupancy costs for
225 teleworkers totals $166,000 savings
per month.
Sue Potteiger,
Chief Appraiser
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Business benefits:
- Space costs reduced $166,000 per
month.
- Production increased 24%.
- Supports goal of being low-cost
mortgage provider.
- Key to streamlining work flow.
- Increased recruitment, retention.
Statistics:
- Telework implemented: 1998
- Teleworkers: 225 appraisal staff
nationwide.
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Telework cuts costs, streamlines work flow
Washington Mutual has the largest
in-house property appraisal department in the
country, processing 80% of its own appraisal needs. The
strength of this effort comes from the fact that 40% of
the appraisal staff telework full time from home offices.
The telework program is a critical part of Washington
Mutual's plan to become the nationally preferred,
low-cost mortgage provider.
Washington Mutual is an unusual bank, says
Chief Appraiser Sue Potteiger, who heads the 575-employee
appraisal department. We put a lot of stock in
employees and their ability to manage themselves.
With a string of successful mergers in the 1990s,
Washington Mutual grew from a local bank with 6,500
employees to a national player with 30,000 employees.
Always known as an employee-oriented organization, the
bank has rewarded staff with shares and stock options
after acquisitions. It continues to emphasize the slogan
We're different, we're Washington Mutual to
customers and employees, including promoting a business
casual dress code and providing work options to address
work/family issues.
Start up costs more than recouped
More than optimism, this policy has a direct
effect on the bottom line. New, streamlined processes,
including more than 225 production appraisers working at
home, have reduced the department's cost per service 80%
in one year. Eliminated rental charges and cubicle
occupancy costs for 225 teleworkers totals $166,000
savings per month, Potteiger reports. The telework
program, even with the first year's start up costs, will
be one-fifth the cost of maintaining cubicles for each
appraiser.
In addition, productivity is up. Due to a new
incentive plan and the more efficient use of time that
telework allows, the average production per appraiser
increased 24% within a year. We assign appraisers
the work closest to their residence whenever possible and
give them the ability to function without making
unnecessary trips to the office, Potteiger says.
Part of long-range vision
Already central to new ways of doing business
that have made the appraisal department one of the most
efficient in the bank, telework, along with new paperless
technology, is a piece of a long-range vision to offer
electronic loan applications 24 hours a day, seven days a
week. Someday, a potential borrower could initiate a loan
application over the internet and receive a rapid
response as to when a property appraisal could be
scheduled by the Washington Mutual appraiser living
closest to them.
More than 200 in home offices
With no test phase, the department encouraged
the first 28 teleworkers to trade their cubicles for
full-time home offices in August 1998. Within one year,
nearly 200 more Washington Mutual production appraisers
were full-time teleworkers 38% of appraisal staff.
When new technology is in place, the bank plans on 50% of
appraisal staff being in home offices. How did such a
rapid implementation take place?
Telework a good fit for many reasons
The bank's appraisal services are processed by
40 district offices in the U.S. The district offices are
staffed by 10-30 employees, depending on the volume of
business. Approximately 40% of the staff at each office
are production appraisers, who perform and write property
appraisals full time. Many already worked at home part of
the time. Real estate appraisers tend to be independent
workers and may have a history of being self-employed. In
fact, management noticed a side benefit it did not
anticipate the autonomy of telework, without the
expense of owning a small business, makes it easier to
hire appraisers, who might not be eager to work for an
institution.
Beyond the nature of the work and the personalities of
many of the staff being ideal for being based from home,
a number of things happened to push the department toward
formal telework: The bank and the volume of appraisals
grew exponentially. Facilities for office expansion were
limited. The department began to upgrade technology from
paper and stand-alone computers to an interconnected,
internet-driven, paperless work flow system. It made
sense to reduce the distance of work-related trips and
the number of office visits.
Setting up teleworkers
The bank provides appraisers with a $1,500
allowance to purchase furniture. In addition, Washington
Mutual ensures appraisers have the tools they need to be
effective, including a computer, multi-purpose
fax/copy/print machine, an ergonomically correct chair, a
business line and a fax line, and a cell phone to
communicate from work sites. Managers make a site visit
to approve the work space. District offices were asked to
encourage appraisers to become teleworkers unless they do
not have suitable home environments, do not have separate
spaces available for home offices, are new staff, have
performance issues, or for other reasons perform best in
the office environment. Teleworkers are encouraged to set
standard business hours but have a large degree of
flexibility in when they accomplish their tasks.
Prior to moving home, appraisers prepare a business
and communication plan, which also details the benefits
of the arrangement both to the bank and the employee.
Management currently addresses any issues related to
telework within individual teleworkers' agreements and
when assessing performance. Managers track turn-around
times, production levels, timeliness and the quality of
work for teleworkers the same way as in-office staff. If
problems emerge, appraisers may be asked to work from the
office for a time under closer supervision, or other
actions are taken identical to addressing in-office
performance.
Working at home
Production Appraiser Tom Brown typically starts
his day by inspecting several residences and comparable
properties within a 20-mile radius of his home in
Seattle. In the afternoon he returns home to write the
appraisals and check new work orders that were faxed to
him from the district office in Bellevue. He ends his
work day between 6 or 7 p.m., after pulling tax records
and maps from the computer for the next day's appraisals
and emailing finished reports to the office. He talks by
telephone with coordinators and reviewers at the office
nearly every day and meets with other district appraisers
and staff every two or three months. Since beginning to
telework full time, his car mileage has decreased 20%. On
rare occasions when he needs to be at the office, Brown
uses one of several shared work stations.
Brown has been with Washington Mutual for five years.
He previously worked independently. Washington
Mutual hired me when my business was slow, he says.
The bank has been good to me, and telework is one
more reason to stay. Now, you'd have to blow me out of
here with dynamite.
Managing teleworkers
District Appraisal Manager Denny Wade oversees
19 staff that service the bank's appraisal needs within
King County. Four of Wade's seven production appraisers
now work full time in home offices. Despite initial
misgivings, nine months later he is pleased and
comfortable with telework. Two of his teleworkers have
increased productivity and the other two have maintained
the same productivity levels. While there were
challenges to address, overall the system works very
well, and the money and space saved at our office will
show up on our bottom line.
Wade believes maintaining excellent communication and
accessibility between teleworkers and office staff is the
most critical component of making full-time telework
successful. To be more proactive in communicating, Wade
promoted a senior staff member to assistant manager to
deal primarily with production appraisers.
Future goals
Rather than needing more district offices,
managers, administrative staff or buildings, the
appraisal department plans to grow by using telework and
clustering appraisers on teams with team supervisors.
Other departments are getting wind of the appraisal
department's telework program and beginning to quiz
Potteiger and the human resources department.
© 2000 Washington State
University Cooperative Extension Energy Program. This
publication contains material written and produced for
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commercial product. Please reference by title and credit
Washington State University Cooperative Extension Energy
Program and Commuter Challenge. Published February 2000.
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