Diamond Award winners are recognized for their vision and "can do" spirit in this year's advertising campaign. Promotional materials remind us that "Leader see solutions... where others see only problems." Campaign graphics reflect this theme with colorful, whimsical illustrations that appear in all printed materials, as well as on TheWinners.com.

Radio Advertising
Radio spots will begin airing on Tuesday, March 16, 2004 on three of the regions most highly regarded and popular radio stations. Commercial radio stations KIRO 710 AM and KOMO 1000 AM and public radio station KUOW 94.9 FM will air 323 announcements during a four week period, with many of these spots featured during morning and evening drive times. Each announcement highlights a few of this year's 17 Diamond winners, with the announcements running in rotation so that all winners are recognized equally.

Direct Mail
Copies of this year's Diamond Awards program brochure will be mailed to more than 2,000 transportation decision-makers in the business and public sectors. The brochure features all Diamond Award, Diamond Ring and Pacesetter winners for 2003.

In addition, nearly 1,000 business executives in King County will receive a special mailing packet that includes the brochure, as well as an unusual and informative promotional item that will provide a fun way for "leaders to see solutions."

TheWinners.com
Materials and advertising direct the audience to this web site for complete information about the winning programs.