Getting the word out
Besides this web site, the winners were recognized in TV, radio and print advertising

Television
Advertising on cable TV recognized Diamond and Diamond Ring winners with an audience of their peers, the highly educated and influential individuals who watch CNN, CNBC, Fox News, A&E, and The History Channel. The cable TV schedule began in King County on January 30, and advertisements appeared for more than three weeks. Most spots aired during prime time, with the exception of advertising on CNBC which concentrates on the critical "market watch" hours of 6 to 10 a.m. Half of the winners are recognized in each of two announcements that are running in equal rotation. Nearly 200 spots aired on cable TV, reaching more than 64% of King County adults, ages 25-54.

See the TV ads:
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KUOW 94.9 FM and KPLU 88.5 FM
Announcements broadcast on our two local National Public Radio stations began on January 30 and run through March 10. Many of the more than 200 radio announcements air during morning and evening drive times. Each announcement highlights two of this year's Diamond or Diamond Ring winners.

Puget Sound Business Journal
Full-page ads listing Diamond, Diamond Ring and Pacesetter winners appear in two special editions, the "KCTS Good Works Awards" publication on February 22 and the "Corporate Citizenship" publication on May 24. Approximately 160,000 readers of the Puget Sound Business Journal have the opportunity to see these ads.

Direct Mail
This year's brochure and the program newsletter were sent to approximately 2,200 executives and decision-makers in the business and public sectors, featuring Diamond, Diamond Ring and Pacesetter work sites.